Posts Tagged ‘Trends’

I seemed to have struck a chord with many of you when I wrote about Google trends recently.

Ive been doing some more digging and the results are intriguing to say the least.

Any business term I use – Marketing, Sales, Business, Trends, Money etc – all are decreasing in popularity. Without exception movie stars, sports and other terms best described as entertainment far outrank business terms.

Technology as a term seems only of importance in India and Australia, while a ranking comparison of God,Good,Evil and Bad has Good way above the others – except in Brazil where Evil wins the day!

It would seem to me the long tail is getting even longer – and the super-mega-stars of the search term rankings still belong to whatever subject the mainstream media gossip about.

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The news has been full of talk of a real estate market ‘correction’. That we are about to revert back to some previous state sounds plausible until you think about the specific implications. For example, what would ‘going back’ mean for my local community – Coatesville?

  • Sealed roads reverting to dirt?
  • Houses replaced with smaller and cheaper ones?
  • Olives and other ‘new’ crops replaced by traditional grazing stock?
  • High speed internet services removed and we all work in the city?

Extreme examples perhaps, nonetheless they illustrate the folly of thinking in a pendulum-like fashion. If back and forth were true then we could all get rich just by following the advice of ‘expert’ committees. Things will never be the same as they were before – there are always new factors to consider at each stage of a cycle – be that real-estate, business or any other slice of life in general. These changes – often blatant – are missed by experts because they are simply not looking for them.

 This occurs in every industry, and here’s an example we can all relate to – gardens. The rise and rise of interest in ‘getting back’ implies a rosy future for garden centres, (no pun intended), yet there is a paradox-like change this industry must face or die: Big gardens like ours are getting bigger, and town-dwellers gardens are getting smaller. We want mass-planting advice, services and supplies, they want instant potted colour for the apartment balcony. The former begs a fresh and personal approach; the latter only needs a supermarket shelf and the traditional garden centre is incapable of satisfying either.

 Think about your own business and industry. It’s hard to change your assumptions without openly questioning them, and if you don’t you will miss the clues. Let your thinking take into account the changing landscape and look for small trends gathering momentum – it’s far more profitable than listening to industry experts…