Posts Tagged ‘Technology’

A website can only be as good as your marketing planning, no matter how good the technology.

Which is another way of saying any problems in your message will only be magnified by technology.

Which is an update on that ’80’s catch cry of consultants like me “Get the process right before you automate it”

Stay on message!


What if all the old communications media disappeared overnight? No more newspapers, yellow pages, street signs, telephones or direct mail?
Could you survive? Could you really?
What if the only way people could contact you was via new media, Websites, Facebook, Twitter, Google ads, viral campaigns – whatever – so long as it’s new.

Well – could you survive?
If not – why not? Because if you can’t – and your competitors can – well – need I say more?