Posts Tagged ‘Search’

Google works backwards to the human brain.

(No its not a Google-bash, just an interesting observation of the clash between human-think and techno-think)

Someone once said that you need to know how to spell a word in order to look it up in a dictionary. Searching is just the same.

Try searching for a graphic logo… (ever wonder why ‘The man formerly known as Prince’ chaned his name back from a squiggle?)

Or give it a picture of an unkown location and ask for information on the location

You cant give it a picture and ask to search for similar.

Even when you know some of the details – its really next to impossible to search for “That red brick school with the white picket fence in Northern England”

Now apply that thinking to business use:

You name a product with a generic name – like Microsoft’s ‘Word’ – seems an easy to remember nice generic name – eureka!

If you try searching for “Word problem” you will get an enormous list of kids educational games and the like. And Microsoft are a big company with a global marketing budget – what chances have you got?

So – in the brave new world you need something you can search for becuase in an always-online-and-searching-world


  • A cool wiggly graphic and no descriptive name on your company cars
  • A cool landmark building with insignificant signage
  • A company product name that is used to describe a million other things

You feel like a night out. A nice meal with a certain ambience or style.

You jump online to search for something that takes your fancy – and you give up in frustration 10 mins later. Why?

Because all the local dining guides are structured to search based on location or type of food.

You cant look for decor, type of service, music type, ambience.

Yet these are frequently the very things that set one restaurant apart from the others….

Go figure.