Posts Tagged ‘Marketing Planning’

Many have extolled the benefits of looking after the customers you have – and pointed out it is cheaper to keep them than go find new ones.

Fine I say – but how do you convince your own company this is truly the case?

I have a calculator for this that I provide to my clients

I have just created an online version that you can use on my website at

Try it out – you will amaze yourself!


Remember the old saying that “Repeating the same behaviour and expecting different results is tantamount to madness”?

So you’ve hear it before – but take a look around your business – What technology are you using? Does this saying apply to it – you bet!

If you haven’t:

1) Upgraded your website in awhile
2) Thought about a better brochure design (or use!)
3) Figured a better reason to email your clients
4) Changed the ‘on hold’ music or updated your voice mail message

…why are you expecting better results?