Not Another Boring Coffee Shop

Posted: August 30, 2010 in Marketing
Tags: , ,
Back to the Future

Image via Wikipedia

Gizmodo is one of my favorite tech sites and they feature a coffee shop that stands apart from it’s boring competition.

The Wormhole, a coffee shop in Chicago, celebrates geek culture with a DeLorean parked right inside the shop. How could you not walk in if you see this on the street? You are a human with a heart, right?

Read the rest and see the photos here:

Great targeting an audience (Geeks) – to the point it might even turn other market segments off.

But it got this shop world-wide publicity. I’ll bet if any of you are going to Chicago soon that its tempting to check this place out?

So – What can you do that makes as strong a statement about your business, while being completely consistent with your vision, goals and targets?

What would get you global publicity – simply because it’s on message AND different?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s