Not Another Boring Coffee Shop

Posted: August 30, 2010 in Marketing
Tags: , ,
Back to the Future

Image via Wikipedia

Gizmodo is one of my favorite tech sites and they feature a coffee shop that stands apart from it’s boring competition.

The Wormhole, a coffee shop in Chicago, celebrates geek culture with a DeLorean parked right inside the shop. How could you not walk in if you see this on the street? You are a human with a heart, right?

Read the rest and see the photos here: http://gizmodo.com/5624795/this-coffee-shop-has-a-back-to-the-future-delorean-parked-inside

Great targeting an audience (Geeks) – to the point it might even turn other market segments off.

But it got this shop world-wide publicity. I’ll bet if any of you are going to Chicago soon that its tempting to check this place out?

So – What can you do that makes as strong a statement about your business, while being completely consistent with your vision, goals and targets?

What would get you global publicity – simply because it’s on message AND different?

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