Image via Wikipedia
Gizmodo is one of my favorite tech sites and they feature a coffee shop that stands apart from it’s boring competition.
The Wormhole, a coffee shop in Chicago, celebrates geek culture with a DeLorean parked right inside the shop. How could you not walk in if you see this on the street? You are a human with a heart, right?
Read the rest and see the photos here: http://gizmodo.com/5624795/this-coffee-shop-has-a-back-to-the-future-delorean-parked-inside
Great targeting an audience (Geeks) – to the point it might even turn other market segments off.
But it got this shop world-wide publicity. I’ll bet if any of you are going to Chicago soon that its tempting to check this place out?
So – What can you do that makes as strong a statement about your business, while being completely consistent with your vision, goals and targets?
What would get you global publicity – simply because it’s on message AND different?
