But what do you DO?

Posted: August 19, 2010 in Marketing, Small Business
Tags: ,

Walking down the street where I currently work I realized I had no idea what most of the businesses around me do. They all have wonderful logo’s and business names prominently and proudly displayed on the buildings, but no explanation of what they do.

A couple of examples: “BCCJ ltd”, “Ramcorp” “APS”

Signage on the building is a priceless way of promoting your business to the people closest to it – your neighbors.

Tell people what you do, how they might benefit – or at least give them enough that they might recommend to a friend they try you out.

Step out onto the street. If you had just landed from Mars – would you be able to determine what your business did, what makes it unique, and why you might try it? There is no law preventing you from putting more than three words on your street front is there?

What do you DO?


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