Updating an old truism

Posted: August 5, 2010 in Business Advice
Tags: ,

A website can only be as good as your marketing planning, no matter how good the technology.

Which is another way of saying any problems in your message will only be magnified by technology.

Which is an update on that ’80’s catch cry of consultants like me “Get the process right before you automate it”

Stay on message!

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