Finding your potential – not history

Posted: August 2, 2010 in Business Advice, Small Business

Many companies are focussed on sales results – and so well they should be! However focusing solely on sales data is a mistake. Using sales history as the primary tool for growing your business is like a ship charting its course by analyzing the wake behind the ship.

Any good captian relies on charts and navigation instrumentation (Goals, Forecasting, Strategy, Policy) and uses Radar to see if the course ahead matches his predictions.

What’s your radar equivalent?

How do you know what your customer base is intending over the next week, month, quarter, year?

How do you map this critical information against your written forecast & goals?

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