How Geeks kill a good business

Posted: May 6, 2008 in Small Business, Strategy, Technology
Tags: ,

I should know – I am one (well a reformed one perhaps).

Reading Alan Cooper’s excellent book “The inmates are running the asylum”. Pure music to my ears. Alan writes with clarity about a subject I have been passionate about for years: Good design beats technical features.

If your income is even remotely connected to technology you should rush out an buy this book before anything else (well – get dressed first!).


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