The Google Pizza Question

Posted: April 9, 2008 in Business Advice, Marketing, Strategy, Technology

Dominoes is an oft quoted business case of a beautiful business strategy shouted as a  byline

“Fresh Pizza delivered in 20mins or its free”

Great strategy – and they changed the rules of the market.

But it is not always smart to tell the world what your strategy is – ask any General….

Google will tell you their mission anytime – “to organize the world’s information and make it universally accessible and useful”

Google doesn’t tell anyone its strategy. It keeps a whole industry full of commentators employed trying to second guess the significance of a given purchase or announcement.

You can bet it is as clear and clever as Dominoes, but like the Generals, Google has reasons for not revealing it. Maybe the reason is just to keep people guessing – and talking about Google? Who knows.

So what about your company strategy – what advantage can you gain by shouting it – or keeping it close to your chest?


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