Direct Marketing Booboo

Posted: April 2, 2008 in Business Advice, Marketing, Technology

This little humour thing Ive been working on over the last few posts – I received a letter today that just reminded me you do not have to look far for a smile.

I received a snail-mail letter extolling the virtues of ……email !

Not only that  – it was about a 2 day workshop in effective use of email !

This organisation has my email address…

Doesn’t instill a lot of confidence in their expertise in this area. A bit like a car dealer who drives another brand or the radiologist who says ‘Its perfectly safe’ before disappearing behind a lead screen….


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