Restaurants are not about food

Posted: March 28, 2008 in Business Advice, Marketing, Small Business, Technology
Tags: ,

You feel like a night out. A nice meal with a certain ambience or style.

You jump online to search for something that takes your fancy – and you give up in frustration 10 mins later. Why?

Because all the local dining guides are structured to search based on location or type of food.

You cant look for decor, type of service, music type, ambience.

Yet these are frequently the very things that set one restaurant apart from the others….

Go figure.

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