Your Customers arent that into YOU either

Posted: March 26, 2008 in Business Advice, customers, Marketing, Small Business, Strategy

Face it: You dont always like your customers and a proportion of your clients probably dont like you.

Thats life – they do business with you because they have to – or to put it another way- you offer enough value to overcome their desire to go elsewhere.

Value is always the key.

So next time you hear some over-the-top ‘customer love’ idea – see if it passes the grouch customer test: Will my worst customer see this as valuable?

If it doesnt then it may need some rework.

I must say – I don’t believe all your work should be directed at your worst customer! – far from it – but they are a very useful litmus test when it comes to true customer value.


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