Ideas are Free – Delivery Costs

Posted: February 25, 2008 in Marketing, Strategy, Technology, Trends
Tags: ,

You buy a book for twenty or thirty bucks and get an idea that makes you millions

You go to a seminar for $200 and get several ideas that save you millions

You see an ebook on line, from an author you know for $5 and bypass it – looking for free content. Why?

People can’t charge you what the ideas are truly worth to you they can only charge for the delivery of the ideas – a reasonable amount for the ink, paper and bookstores efforts – an amount to cover conference venue, food and speakers expenses.

Ideas – knowledge – is only really truly valuable when shared with others. New media allows this to happen efectively for ‘free’

Trouble is – good ideas are competing with a sea of dross – and many sink before the world can see their value.

It would appear the celebrated ‘long tail’ has a sting in it.


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