Like most people – whenever I am working on a web, blog or other ’searchable’ item – I have one eye on what might appeal to the search engines – the google effect. We all imagine the worlds population sitting at their computers, typing thought provoking terms, and browsing intelligent results.

Yet anytime I look at the Google Hot Trends the most popular terms (volcanic in google-speak) are things like “Flat tummy diet”, “Britney spears” and whatever is being discussed in the broadcast media of the moment.

As I write this – the top ten terms being searched for are: