Many have extolled the benefits of looking after the customers you have – and pointed out it is cheaper to keep them than go find new ones.

Fine I say – but how do you convince your own company this is truly the case?

I have a calculator for this that I provide to my clients

I have just created an online version that you can use on my website at http://www.richstream.co.nz/OppCostCalc.aspx

Try it out – you will amaze yourself!