I love this graph and the effective way it communicates its message. Thought you may find it interesting too.
Market Share Growth Vs Profit Share Growth. (Source: Gizmodo.com)

The way I read it:
Apple has stolen the baton from Nokia. Nokia is discounting to survive
Second tier players – Samsung, Motorola have held their prices, but lost valuable influence they may never regain
Motorola’s board will be patting themselves on the back for not getting into a price war – but are knocking on the back door of the market (they’re dead)
Sony is the worst performing – losing market share and profit in perfect symmetry
It also shows features and add-ons to tired products are no substitute for fresh thinking and geniune new ideas!
Advertisement