Comments on: Value of a Service http://chrisdraper.wordpress.com/2008/04/17/value-of-a-service/ Marketing and Technology views for Business Sun, 20 Apr 2008 19:48:41 +0000 http://wordpress.com/ hourly 1 By: Judy Dunn http://chrisdraper.wordpress.com/2008/04/17/value-of-a-service/#comment-186 Judy Dunn Sun, 20 Apr 2008 19:48:41 +0000 http://chrisdraper.wordpress.com/?p=67#comment-186 This is a great question. And when you are dealing with ideas and information, as our business does, the service might at first glance appear to be intangible. But we are marketing the gathering and combing through of immense amounts of information, analyzing, translating it for the solopreneur and packaging it in a monthly set of activities and strategies. THAT is the value...and because time is such a precious resource, the added value is saving our subscribers the time it would take to sort through it all. When they see the value of that, they are sold. This is a great question. And when you are dealing with ideas and information, as our business does, the service might at first glance appear to be intangible.

But we are marketing the gathering and combing through of immense amounts of information, analyzing, translating it for the solopreneur and packaging it in a monthly set of activities and strategies. THAT is the value…and because time is such a precious resource, the added value is saving our subscribers the time it would take to sort through it all. When they see the value of that, they are sold.

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