Repeat: Repeating is madness

Remember the old saying that “Repeating the same behaviour and expecting different results is tantamount to madness”?

So you’ve hear it before – but take a look around your business – What technology are you using? Does this saying apply to it – you bet!

If you haven’t:

1) Upgraded your website in awhile
2) Thought about a better brochure design (or use!)
3) Figured a better reason to email your clients
4) Changed the ‘on hold’ music or updated your voice mail message

…why are you expecting better results?